Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the January 2017 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2017: A Snapshot Into the Evolving Role of Audience Insight." 108 digital marketing and media practitioners were surveyed online during December 2016-January 2017. Respondents include marketers (4.6%), marketing services and technology suppliers (50.0%), publishers or media providers (37.0%) and other (8.3%). All respondents were members of the IAB Data and Programmatic councils.
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Publishers Worry Programmatic Is Hurting Ad Prices
How Advertisers Can Wield Data Exhaust