Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the January 2017 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2017: A Snapshot Into the Evolving Role of Audience Insight." 108 digital marketing and media practitioners were surveyed online during December 2016-January 2017. Respondents include marketers (4.6%), marketing services and technology suppliers (50.0%), publishers or media providers (37.0%) and other (8.3%). All respondents were members of the IAB Data and Programmatic councils.
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
US Advertisers and Agency Professionals Whose Media Buys Will Use an RFP, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape