Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the January 2017 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2017: A Snapshot Into the Evolving Role of Audience Insight." 108 digital marketing and media practitioners were surveyed online during December 2016-January 2017. Respondents include marketers (4.6%), marketing services and technology suppliers (50.0%), publishers or media providers (37.0%) and other (8.3%). All respondents were members of the IAB Data and Programmatic councils.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Brands Streamline Their Agency Partnerships
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies