Methodology:
Data is from the August 2016 Interactive Advertising Bureau México (IAB México) and Millward Brown reports titled "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos - Segmento de Early Millennials" and "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos - Segmento de Late Millennials" for which 226 internet users ages 18-24 and 224 internet users ages 25-34 in Mexico, respectively, were surveyed online in December 2015. Both reports were subset studies derived from the broader "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos" sponsored by Televisa.com, for which 1,024 internet users ages 13-70 in Mexico were surveyed online during the same period.