Top 6 Most Frequently Used Social Media Platforms Among Millennial Social Media Users in Mexico, by Age, Dec 2015 (% of respondents in each group)

Chart Profile

• Measurement:

  (% of respondents in each group)

• Data Covered:

  • Media
  • Social Media

• Source:

  Interactive Advertising Bureau México (IAB México) | Kantar Millward Brown

• Methodology:

  Data is from the August 2016 Interactive Advertising Bureau México (IAB México) and Millward Brown reports titled "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos - Segmento de Early Millennials" and "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos - Segmento de Late Millennials" for which 226 internet users ages 18-24 and 224 internet users ages 25-34 in Mexico, respectively, were surveyed online in December 2015. Both reports were subset studies derived from the broader "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos" sponsored by Televisa.com, for which 1,024 internet users ages 13-70 in Mexico were surveyed online during the same period.