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(% of respondents)
Deloitte | MIT Sloan School of Management
Data is from the July 2017 MIT Sloan Management Review report titled "Achieving Digital Maturity: Adapting Your Company to a Changing World" in collaboration with Deloitte Digital. More than 3,500 business executives, managers and analysts worldwide from 117 countries and 29 industries were surveyed during fall 2016.
Top 3 Changes that Their Company Needs to Make to Advance Digital Maturity According to Executives/Managers Worldwide, Fall 2016 (% of respondents)
Top 3 Digital Business Mistakes Made by Managers/Leaders According to Executives/Managers Worldwide, Fall 2016 (% of respondents)
Growth of Select Ad/Marketing Tactics Among B2B vs. B2C Marketing Leaders Worldwide, 2017 (% change*)
Area Where Their Company Places the Highest Emphasis in Terms of Improving the Customer Experience According to B2B Digital Marketers Worldwide, 2016 & 2017 (% of respondents)
Primary Way Their Company Will Seek to Differentiate Itself from Competitors According to B2B Digital Marketers Worldwide, Dec 2016 (% of respondents)
Digital Transformation 2017: Disrupting 'Business as Usual'
B2B Personalization: Delivering One-to-One Experiences to Buyers
Xerox Embraces Social Selling to Increase Sales Force Productivity
B2Bs Are Still Struggling with the Aftermath of the Rush to Social
For Intel, Social Media Is a Content Distribution Machine
SAP's Top Social Sellers Have a Quota Achievement of Over 160%