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Deloitte | MIT Sloan School of Management
Data is from the July 2017 MIT Sloan Management Review report titled "Achieving Digital Maturity: Adapting Your Company to a Changing World" in collaboration with Deloitte Digital. More than 3,500 business executives, managers and analysts worldwide from 117 countries and 29 industries were surveyed during fall 2016.
Mobile Programmatic Ad Benchmarks Worldwide: Spending Share for Select App Categories, by Gender, Q2 2017 (% of total on Smaato's platform)
Mobile Programmatic Ad Benchmarks Worldwide: eCPM for Select App Categories, by Gender, Q2 2017 (index* among ads on Smaato's platform)
Internet Users Worldwide Who Have Used an Ad Blocker, by Age, Q1 2017 (% of respondents in each group)
Internet Users Worldwide Who Tend to Purchase Brands They See Advertised, by Age, Q1 2017 (% of respondents in each group)
Average Daily Time Spent Online by Teen/Young Adult Internet Users Worldwide, PC/Tablet vs. Smartphone, by Age, Q2 2017 (hrs:mins)
Digital Transformation 2017: Disrupting 'Business as Usual'
CMO Interview Roundup, April 2015
Toca Boca Setting the Pace for Children's Apps
Hilton Embraces a 'Millennial Mindset' to Meet Customer Expectations
What a Teen Wants: Young People Worldwide Skip Online Ads