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Technology Business Research (TBR)
Data is from the August 2017 Technology Business Research (TBR) report titled "Ad Tech Customer Research: First Half 2017." 246 ad tech buyers in France, Germany and the UK (n=96) and the US (n=150) were surveyed during June-July 2017. Respondents from France, Germany and the UK were from companies with 500+ employees. Respondents from the US were from companies with 1,000+ employees. Respondents were from both B2B and B2C companies. Technology Business Research (TBR) is a technology market research and consulting firm.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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