Top 3 Benefits of vs. Barriers to Ad Tech Adoption According to Ad Tech Buyers in Western Europe* and the US, H2 2016 & H1 2017 (% of respondents) - eMarketer
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Top 3 Benefits of vs. Barriers to Ad Tech Adoption According to Ad Tech Buyers in Western Europe* and the US, H2 2016 & H1 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Technology Business Research (TBR)

  • Methodology:

    Data is from the August 2017 Technology Business Research (TBR) report titled "Ad Tech Customer Research: First Half 2017." 246 ad tech buyers in France, Germany and the UK (n=96) and the US (n=150) were surveyed during June-July 2017. Respondents from France, Germany and the UK were from companies with 500+ employees. Respondents from the US were from companies with 1,000+ employees. Respondents were from both B2B and B2C companies. Technology Business Research (TBR) is a technology market research and consulting firm.

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