Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Technology Business Research (TBR)
Data is from the August 2017 Technology Business Research (TBR) report titled "Ad Tech Customer Research: First Half 2017." 246 ad tech buyers in France, Germany and the UK (n=96) and the US (n=150) were surveyed during June-July 2017. Respondents from France, Germany and the UK were from companies with 500+ employees. Respondents from the US were from companies with 1,000+ employees. Respondents were from both B2B and B2C companies. Technology Business Research (TBR) is a technology market research and consulting firm.
How Do US Brand Marketers Measure Ecommerce Success? (% of respondents, July 2018)
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)
Consent Management Platform Adoption by UK and US Sites, July-Oct 2018 (% of total sites)
What Is US Internet Users' Main Opinion on Digital Ads? (% of respondents, Aug 2018)
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
What's the Next Step Beyond Viewability?
It's Time for Digital Advertisers to Start Measuring Attention
For Most Brands, Biggest Benefit to Using In-House Is Cost
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud