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Data is from a February 2017 AdGooroo study as cited in press release. Data is based on Google.co.uk desktop text ad clicks on the top 50,000 keywords during January-December 2016. AdGooroo is a market research company for search engine advertisers.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
How Do US Publishers and Brand Marketers Benchmark Data Success? (% of respondents, Nov 2018)
Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
How Do US Publishers and Brand Marketers Benchmark Data Strategy Success? (% of respondents, Nov 2018)
Canada Trends in 2019: Three Emerging Areas for Digital Marketers
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Who Is Using Digital Content Marketing in the US?
Why Are Some Publishers Selling Their Data?