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(millions and % change vs. same period of prior year)
Data is from the May 2017 SimilarWeb report titled "Travel Trends & Insights." Data was gathered by SimilarWeb during Q1 2017. SimilarWeb has a panel of millions in over 200 countries. Panel members agreed to receive free software/apps in exchange for sharing anonymous aggregate traffic statistics. SimilarWeb is a web traffic analytics platform.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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