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Data was provided to eMarketer in January 2019 and is based on analysis of aggregated and anonymous data from the Adobe Experience Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud. The analysis is based on a daily revenues model based on analysis of more than 1 trillion visits to US-based retail websites. Product and pricing insights are based on analysis of sales of more than 55 million unique products. Adobe Analytics measures 80 percent of digital transactions at the largest 100 US digital retailers.
Retail Ecommerce Sales Share in Germany, by Category, 2017 & 2018 (% of total retail sales per category )
Retail Ecommerce Sales Growth in Germany, by Category, 2018 (% change vs. prior year)
Share of Digital Purchases Made via App vs. Website by Digital Buyers in Germany, by Device, 2019 (% of total )
Unique Visitor Share for the Top 10* Retail Sites in Brazil, by Device, March 2019 (% of total)
Unique Visitor Share for the Top 10* Retail Sites in Argentina, by Device, March 2019 (% of total)
Facebook’s Privacy Moves: Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Creating and Distributing Content for the Customer Journey: How B2Bs Can Influence Audience Behavior Through Strategic Content
Amazon Go and the Future of Brick-and-Mortar Retail
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Can Subscription Ecommerce Catch Up to Subscription Media?
Freebies Can Motivate Trial of D2C Brands