Top 10 US Automotive Industry Advertisers, Ranked by Traditional Media Ad Spending, 2014 & 2015 (millions and % change) - eMarketer
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eMarketer Chart

Top 10 US Automotive Industry Advertisers, Ranked by Traditional Media Ad Spending, 2014 & 2015 (millions and % change)

Chart Profile

  • Measurement:

    (millions and % change)

  • Data Covered:

  • Source:

    Kantar

  • Methodology:

    Data is from April 2016 Kantar Media figures, which are based on the Kantar Media Stradegy™ multimedia ad expenditure database. Digital expenditures for desktop display, search and online video advertising were excluded. Mobile ad formats are also specifically excluded. Figures are based on the Kantar Media Stradegy™ multimedia ad expenditure database across all measured media, including: Network TV ( 5 networks); Spot TV (747 stations in 125 DMAs); Cable TV ( 76 networks); Syndication TV; Hispanic Network TV (5 networks); Consumer Magazines (163 publications); Business-to-Business Magazines (240 publications); Sunday Magazines (8 publications); Local Magazines (25 publications); Hispanic Magazines (11 publications); Local Newspapers (134 publications); National Newspapers (3 publications); Hispanic Newspapers (38 publications); Local Radio (687 stations in 36 markets); Hispanic Local Radio (83 stations in 24 markets); Network Radio; National Spot Radio (205 markets); and Outdoor (185 markets); Cinema. Figures do not include public service (PSA) or house advertising. Cable TV figures are based on 71 English language networks and do not include any Hispanic cable networks. Spot TV figures are based on 667 English language stations and do not include any Hispanic stations. Spanish Language TV includes 5 Hispanic broadcast networks, 5 Hispanic cable networks and 80 local Hispanic TV stations. Magazine Platform figures only reflect print editions of publications. Sunday Magazines: PIB Data: ®Copyright 2015 by Magazine Publishers of America Inc. All rights reserved. Newspaper Platform figures only reflect print editions of publications. Radio Platform figures only reflect commercial spot sales.

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