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(millions and % change)
Data is from the January 2017 SimilarWeb "2016 Highlights Report U.S." The top 100 websites based on total traffic in each category were analyzed during Q4 2016. The same 100 websites were analyzed during Q4 2015. SimilarWeb has a panel of millions in over 200 countries. Panel members agree to receive free software/apps in exchange for sharing anonymous aggregate traffic statistics. SimilarWeb is a web traffic analytics platform.
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
US Top 10 Airline Sites, Ranked by Average Monthly Traffic, March 2016-Feb 2017 (millions of visits)
US Desktop vs. Mobile Traffic Share of the Top 10 Airline Sites, March 2016-Feb 2017 (% of total traffic tracked by SimilarWeb)
US Internet Users Who Are Confident vs. Doubtful that Sharing More Personal Data with Companies Would Improve Their Customer Experience, by Industry, March 2017 (% of respondents)
Social Engagement Share for US Brand Pages, by Industry, 2016 (% of total)
US Travel Industry StatPack 2017: Digital Ad Spending Forecasts and Trends
Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series
Instagram Ads Deliver Only 'Basic' Metrics
Marriott International: Reaching LGBT Consumers Means Going Way Beyond the Rainbow
Ant Financial Targets Chinese Travelers in the US Through First Data Partnership
Marriott's Take on Digital Marketing: Always Look Ahead