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(millions and % change)
Data is from the January 2017 SimilarWeb "2016 Highlights Report U.S." The top 100 websites based on total traffic in each category were analyzed during Q4 2016. The same 100 websites were analyzed during Q4 2015. SimilarWeb has a panel of millions in over 200 countries. Panel members agree to receive free software/apps in exchange for sharing anonymous aggregate traffic statistics. SimilarWeb is a web traffic analytics platform.
US Digital Travel Sales, by Device, 2016-2021 (billions)
US Mobile Travel Bookers, by Device, 2016-2021 (millions and % of mobile travel bookers)
US Digital Travel Sales, by Device, 2016-2021 (billions, % change and % of total)
US Digital Ad Spending Share, by Industry, 2017 (% of total)
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series
US Travel Industry StatPack 2017: Digital Ad Spending Forecasts and Trends
Instagram Ads Deliver Only 'Basic' Metrics
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Mobile Drives Growth of Online Travel Bookings
Airbnb Traffic Surges, Surpassing Older Brands