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(millions and % change)
Data is from the January 2017 SimilarWeb "2016 Highlights Report U.S." The top 100 websites based on total traffic in each category were analyzed during Q4 2016. The same 100 websites were analyzed during Q4 2015. SimilarWeb has a panel of millions in over 200 countries. Panel members agree to receive free software/apps in exchange for sharing anonymous aggregate traffic statistics. SimilarWeb is a web traffic analytics platform.
Smartphone Share of Digital Travel Bookings Among Travel Advertisers in Select Countries, July 2017 (% of total)
Leading US Industries, Ranked by Total Media Ad Spending, 2016 (billions)
US Digital Ad Spending, by Industry, 2016-2021 (billions and % of total)
Top 10 US Travel Sites, Ranked by Average Monthly Traffic, Aug 2016-July 2017 (millions of visits)
Top 10 US Industries, Ranked by Out-of-Home Ad Spending, H1 2016 & H1 2017 (millions, % change and % of total)
Worldwide Digital Travel Sales: eMarketer's Estimates for 2016–2021
Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series
Southwest Airlines Assess Mid-Roll vs. In-Feed Social Video Ads
Instagram Ads Deliver Only 'Basic' Metrics
Mobile Drives Growth of Online Travel Bookings
Airbnb Traffic Surges, Surpassing Older Brands