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Data is from a May 2017 Verto Analytics study as cited in company blog. A panel of approximately 5,000+ UK adults ages 18+ are tracked monthly by Verto Analytics. Panel members, who are compensated for their participation, opt in by installing a passive measurement app across all of their digital devices. Verto Analytics is a digital audience measurement company.
Average Time Spent per Day with Desktop/Laptop* vs. Nonvoice Smartphone Activities by UK Adults, 2014-2019 (hrs:mins)
Average Time Spent Online by UK Internet Users, by Device, March 2015-March 2017 (hours)
Average Time Spent Online via Desktop/Laptop* vs. Smartphone** Among UK Internet Users, by Demographic, March 2017 (hours)
Average Daily Time Spent with Mobile Apps Among Smartphone App Users in Select Countries, by App Category, May 2017 (mins)
Share of Time Spent Online Among UK Internet Users, by Demographic and Device, June 2017 (% of total)
Marketing to Millennials in France, Germany and the UK: Behavioral Insights and Marketer Trends
Millennials in France, Germany and the UK: Digital and Nondigital Consumer Trends for 2017
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Influencer Marketing and Advertising Can Coexist on Instagram
Smartphone Use Headed for a New Milestone in the UK
In the UK, Fitness and Finance Are Hot, at Least as Far as Apps Go