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Data is from a May 2017 Verto Analytics study as cited in company blog. A panel of approximately 5,000+ UK adults ages 18+ are tracked monthly by Verto Analytics. Panel members, who are compensated for their participation, opt in by installing a passive measurement app across all of their digital devices. Verto Analytics is a digital audience measurement company.
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Leading Content Categories per Device Among UK Internet Users, Ranked by Share of Time Spent, March 2017 (% of total)
Average Daily Time Spent with Media Among UK Consumers, 2013-2019 (minutes)
Average Time Spent per Day with Major Media by UK Adults, 2014-2018 (hrs:mins)
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Influencer Marketing and Advertising Can Coexist on Instagram
In the UK, Fitness and Finance Are Hot, at Least as Far as Apps Go
Smartphones Key to UK Internet Users' Time Spent Online