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(millions of minutes and % change)
Data is from a May 2017 Verto Analytics study as cited in company blog. A panel of approximately 5,000+ UK adults ages 18+ are tracked monthly by Verto Analytics. Panel members, who are compensated for their participation, opt in by installing a passive measurement app across all of their digital devices. Verto Analytics is a digital audience measurement company.
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Mobile App Install Ad Benchmarks in Select Countries: App Install Fraud Rate, H1 2017* (% of total tracked by Tune)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Average Time Spent with Mobile Apps vs. Total Mobile Internet Among Mobile Internet Users in Select Countries, May 2017 (minutes and % of total)
Social Networking/Messaging Share of Time Spent with Mobile Internet Among Mobile Internet Users in Select Countries, May 2017 (% of total)
UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
Global Social Media StatPack: Platforms, Users and Devices
Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Smartphone Use Headed for a New Milestone in the UK
In the UK, Fitness and Finance Are Hot, at Least as Far as Apps Go