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Data is from a May 2017 Verto Analytics study as cited in company blog. A panel of approximately 5,000+ UK adults ages 18+ are tracked monthly by Verto Analytics. Panel members, who are compensated for their participation, opt in by installing a passive measurement app across all of their digital devices. Verto Analytics is a digital audience measurement company.
App vs. Browser Share of Time Spent Using Mobile Internet Among UK Mobile Internet Users, March 2016-March 2017 (% of total)
Share of Time Spent Online Among UK Internet Users, by Demographic and Device, March 2017 (% of total in each group)
Average Time Spent per Day with Video by UK Adults, by Device, 2017 (hrs:mins)
UK Desktop vs. Mobile Video Ad Benchmarks, Q4 2016 (among impressions served by Moat Analytics)
UK Desktop vs. Mobile Display Ad Benchmarks, Q4 2016 (among impressions served by Moat Analytics)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Influencer Marketing and Advertising Can Coexist on Instagram
In the UK, Fitness and Finance Are Hot, at Least as Far as Apps Go
Smartphones Key to UK Internet Users' Time Spent Online