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(% of respondents)
Interactive Advertising Bureau México (IAB México) | Kantar Millward Brown | Televisa Publishing + Digital
Data is from the March 2016 Interactive Advertising Bureau México (IAB México) and Millward Brown report titled "Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos" sponsored by Televisa.com. 1,024 internet users ages 13-70 in Mexico were surveyed online during December 2015.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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