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Data is from an August 2016 Jana survey as cited in company blog. Analysis is based on data usage detected for a sampling of 50,000 smartphone users ages 15+ in India who were users of mCent in June 2016. mCent is a free web app that assists with the discovery of mobile content and offers free airtime on mobile phones by downloading and using apps, participating in contests, signing up for a service, taking surveys and viewing videos.
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