Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Dun & Bradstreet | Forrester Consulting
Data is from the July 2017 Forrester Consulting report titled "The Customer-Obsessed Finance Leader in the Age of Data" commissioned by Dun & Bradstreet. 250 financial executives (CFOs and EVPs of finance) worldwide at companies with $150 million or more in revenue were surveyed online during March-April 2017 about their company's use of data/analytics to inform decisions/strategy. Respondents identified their business as being primarily B2B (19%), B2C (17%), B2B2C (19%) or both B2B and B2C (45%). Respondents were from Australia (12%), Canada (12%), France (12%), Germany (12%), Singapore (12%), the UK (14%) and the US (26%). Respondents identified the number of employees at their company as less than 500 (24%), 500-999 (22%), 1,000-4,999 (31%), 5,000-19,999 (14%) or 20,000+ (9%).
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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