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National Retail Federation (NRF) | Prosper Insights & Analytics
Data is from the October 2016 National Retail Federation (NRF) "2016 Holiday Consumer Spending Survey" conducted by Prosper Insights & Analytics. 7,733 US internet users ages 18+ were surveyed online during October 4-11, 2016. The margin of error is +/-1.1 percentage points.
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