Time of Year When US Internet Users Begin Shopping for Back-to-School* and Back-to-College** Items, July 2014 (% of respondents) - eMarketer

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Time of Year When US Internet Users Begin Shopping for Back-to-School* and Back-to-College** Items, July 2014 (% of respondents)

Time of Year When US Internet Users Begin Shopping for Back-to-School* and Back-to-College** Items, July 2014 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    National Retail Federation (NRF)

  • Methodology:

    Data is from the National Retail Federation (NRF) "Back-to-School and Back-to-College 2014 Online Consumer Spending Outlook." 6,178 US internet users ages 18+ were surveyed by Prosper Insights & Analytics during July 1-8, 2014. The margin of error is +/-1.3 percentage points.

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