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Northwestern University in Qatar
Data is from the April 2015 Northwestern University in Qatar report titled "Media Use in the Middle East" conducted by Harris Interactive in conjunction with Pan Arab Research Center (PARC). 6,093 adults ages 18+ in 6 countries in the Middle East were surveyed face-to-face, except in Qatar where interviews were conducted using telephones, during February 3-March 9, 2015. Respondents were from Egypt (n=1,071), Lebanon (n=1,000), Qatar (n=1,000), Saudi Arabia (n=1,005), Tunisia (n=1,012) and the United Arab Emirates (n=1,005).
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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