Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Marketo | The Economist Intelligence Unit (EIU)
Data is from the April 2016 Economist Intelligence Unit (EIU) report titled "The Path to 2020: Marketers Seize the Customer Experience" sponsored by Marketo. 499 CMOs and other senior marketing executives worldwide were surveyed during January 4-February 5, 2016. Respondents were from Asia-Pacific (36%), Europe (30%), North America (27%) and the rest of the world (7%). More than 50% of respondents held the CMO title or top marketing position. More than 50% of respondents were from companies with more than $500 million in revenues.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Marketing Channels on Which Healthcare/Life Sciences Professionals in North America Plan to Focus in 2018 (% of respondents)
Site Feature that US Apparel Digital Buyers Value the Most When Shopping for Apparel Digitally, Nov 2017 (% of respondents)
Programmatic Advertising in China: eMarketer's Updated Forecast and Estimates
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
Not All Fun and Games for Gaming Apps
eMarketer Releases New Estimates for Programmatic Ad Spending in China