Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Adobe | Econsultancy
Data is from the December 2017 Econsultancy report titled "Digital Trends in Travel and Hospitality Sectors" in association with Adobe. 602 travel marketers were surveyed online during Q4 2017. 85% of respondents were from North America and the remaining 15% were predominantly located in the UK and mainland Europe. Respondents identified their travel-related sector as hospitality (30%), online travel agents (OTAs) (19%), restaurants (32%) and transportation (18%). All respondents had the title of manager or higher at companies with annual revenues above $250 million.
What Metrics Will Companies Worldwide Use to Measure the ROI of Digital Transformation/Digital Customer Experience Programs? (% of respondents, Q3 2018)
Which Social Media Marketing Tactics Will Marketers/Media Agency Professionals in China Pay Attention to in 2019? (% of respondents)
Which Technology Do US Retail Industry Professionals Think Will Have the Biggest Effect on the Retail Industry During 2019? (% of respondents)
How Effective Is the Use of Third-Party Data for US Companies in Developing an Understanding of Their Consumers? (% of respondents, Sep 2018)
Do US Companies Have a Clear View of Their Customer Lifetime Value (CLV)? (% of respondents, Sep 2018)
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