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Adobe | Econsultancy
Data is from the December 2017 Econsultancy report titled "Digital Trends in Travel and Hospitality Sectors" in association with Adobe. 602 travel marketers were surveyed online during Q4 2017. 85% of respondents were from North America and the remaining 15% were predominantly located in the UK and mainland Europe. Respondents identified their travel-related sector as hospitality (30%), online travel agents (OTAs) (19%), restaurants (32%) and transportation (18%). All respondents had the title of manager or higher at companies with annual revenues above $250 million.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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