Technology Priorities for Their Company According to Travel Marketers in North America*, by Sector, Q4 2017 (% of respondents) - eMarketer
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Technology Priorities for Their Company According to Travel Marketers in North America*, by Sector, Q4 2017 (% of respondents)

Technology Priorities for Their Company According to Travel Marketers in North America*, by Sector, Q4 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Adobe | Econsultancy

  • Methodology:

    Data is from the December 2017 Econsultancy report titled "Digital Trends in Travel and Hospitality Sectors" in association with Adobe. 602 travel marketers were surveyed online during Q4 2017. 85% of respondents were from North America and the remaining 15% were predominantly located in the UK and mainland Europe. Respondents identified their travel-related sector as hospitality (30%), online travel agents (OTAs) (19%), restaurants (32%) and transportation (18%). All respondents had the title of manager or higher at companies with annual revenues above $250 million.

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