Technology Priorities According to Marketers Worldwide, 2016 & 2017 (% of respondents) - eMarketer
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Technology Priorities According to Marketers Worldwide, 2016 & 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    NewBase

  • Methodology:

    Data is from the June 2017 NewBase report titled "Marketing Priorities 2017." 1,019 marketers worldwide were surveyed online during March-April 2017. Respondents were from 50 markets across the Americas, Asia-Pacific and Europe, Middle East and Africa. Data was weighted equally across regions to provide a global average. Respondents identified their companies as agencies (43%), brands (27%) and publishers (30%). 25% of respondents were C-level executives and 41% were director-level or above. NewBase is an independent media and marketing consultancy.

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