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(% of respondents)
Data is from the June 2017 NewBase report titled "Marketing Priorities 2017." 1,019 marketers worldwide were surveyed online during March-April 2017. Respondents were from 50 markets across the Americas, Asia-Pacific and Europe, Middle East and Africa. Data was weighted equally across regions to provide a global average. Respondents identified their companies as agencies (43%), brands (27%) and publishers (30%). 25% of respondents were C-level executives and 41% were director-level or above. NewBase is an independent media and marketing consultancy.
Implementation of Select Technologies at Their Organization According to US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Daily Time Wasted Sharing/Tracking Down Digital Information Among US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
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