Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Data is from the October 2017 Ascend2 "Marketing Technology ROI Survey Summary Report." 232 marketers worldwide were surveyed in October 2017. Respondents identified their role as owner/partner/C-level (44%), VP/director/manager (43%) and nonmanagement professional (13%). Respondents identified their company type as B2B (52%), B2C (27%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as less than 50 (23%), 50-500 (36%) and more than 500 (41%).
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
IT Decision-Makers Worldwide* Whose Companies Are Currently Undertaking Digital Transformation Initiatives, Dec 2017 (% of respondents)
US Senior Decision-Makers Who Use Emerging Technology* to Provide a Better Customer Experience, Jan 2018 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Why Ad Buying Terminology Needs Standardization
Advanced TV Is Stymied by a Lack of Consensus Measurements
Better Data Analysis Is Critical to Improving Customer Experience
Most A/B Tests Don't Produce Significant Results