Technology-Driven Marketing Functions that Are Most Likely to Increase ROI According to Marketers Worldwide, Oct 2017 (% of respondents) - eMarketer
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Technology-Driven Marketing Functions that Are Most Likely to Increase ROI According to Marketers Worldwide, Oct 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Ascend2

  • Methodology:

    Data is from the October 2017 Ascend2 "Marketing Technology ROI Survey Summary Report." 232 marketers worldwide were surveyed in October 2017. Respondents identified their role as owner/partner/C-level (44%), VP/director/manager (43%) and nonmanagement professional (13%). Respondents identified their company type as B2B (52%), B2C (27%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as less than 50 (23%), 50-500 (36%) and more than 500 (41%).

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