Technologies in Which US Executives Are Investing* to Improve Sales Productivity, Sep 2015 (% of respondents) - eMarketer
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Technologies in Which US Executives Are Investing* to Improve Sales Productivity, Sep 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Brainshark | Forbes Insights

  • Methodology:

    Data is from the October 2015 Forbes Insights report titled "The Power of Enablement: Bridging the Sales Productivity Gap" in association with Brainshark. 216 US executives from a variety of industries were surveyed during August-September 2015. Respondents identified their role as in business development (11%), general management (18%), marketing (12%) and sales (59%). Respondents identified their title as CEO (5%), CMO (3%), COO (1%), director (29%), executive VP (9%), managing director (19%), senior VP/VP (23%) and other (11%). Respondents identified their company's annual revenues as greater than $5 billion (34%), between $1 billion-$5 billion (19%), between $501 million-$1 billion (15%), between $101 million-$500 million (20%) and between $51 million-$100 million (11%). Brainshark is a sales enablement solutions provider.

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