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Data is from the January 2018 Salesforce report titled "Digital Advertising 2020." 900 advertisers, media buyers and marketers with seniority of manager or higher in Australia, Canada, France, Germany, Ireland, Japan, the Netherlands, New Zealand, the UK and the US were surveyed via FocusVision in November 2017.
Biggest Challenges of Leveraging Data to Achieve Go-to-Market Goals at Their Company According to US B2B Professionals, Nov 2017 (% of respondents)
Actions that Their Company Is Taking to Help Achieve Their Go-to-Market Goals According to US B2B Professionals, Nov 2017 (% of respondents)
Leading Goals, Current Benefits and Greatest Potential* Areas of Using Data Analytics to Inform Their Company's Go-to-Market Strategy According to US B2B Professionals, Nov 2017 (% of respondents)
Expected Change in 2018 Digital Marketing Budget According to B2B Marketers Worldwide (% of respondents)
Objectives vs. Challenges of a Successful Digital Marketing Plan According to B2B Marketers Worldwide, Dec 2017 (% of respondents)
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