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Data is from the January 2018 Salesforce report titled "Digital Advertising 2020." 900 advertisers, media buyers and marketers with seniority of manager or higher in Australia, Canada, France, Germany, Ireland, Japan, the Netherlands, New Zealand, the UK and the US were surveyed via FocusVision in November 2017.
US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)
B2B Ecommerce Trends in 2018 According to US Senior Decision-Makers (% of respondents)
Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Method Used to Distribute Sales Content According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Importance of Sales Content to Closing Sales According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How B2Bs Can Dive Into Digital Commerce, but Stay Human
B2B Customer Loyalty Can Boost Ecommerce Sales
Data Feed: April 18, 2018
What Marketers Prioritize When Choosing DMPs