Technologies Used by Advertisers Worldwide to Measure Digital Ad Effectiveness, by Company Type, Nov 2017 (% of respondents) - eMarketer
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Technologies Used by Advertisers Worldwide to Measure Digital Ad Effectiveness, by Company Type, Nov 2017 (% of respondents)

Technologies Used by Advertisers Worldwide to Measure Digital Ad Effectiveness, by Company Type, Nov 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Salesforce

  • Methodology:

    Data is from the January 2018 Salesforce report titled "Digital Advertising 2020." 900 advertisers, media buyers and marketers with seniority of manager or higher in Australia, Canada, France, Germany, Ireland, Japan, the Netherlands, New Zealand, the UK and the US were surveyed via FocusVision in November 2017.

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