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(% of respondents)
Data is from the January 2018 Salesforce report titled "Digital Advertising 2020." 900 advertisers, media buyers and marketers with seniority of manager or higher in Australia, Canada, France, Germany, Ireland, Japan, the Netherlands, New Zealand, the UK and the US were surveyed via FocusVision in November 2017.
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Attitudes of B2B Marketers* Worldwide Toward Their Lead Generation Activities, March 2019 (% of respondents in each group)
Proportion of Total Sales that Comes from Leads Generated Online According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Biggest Challenges for Lead Generation According to B2B Marketers* Worldwide, 2017 & 2019 (% of respondents)
Creating and Distributing Content for the Customer Journey: How B2Bs Can Influence Audience Behavior Through Strategic Content
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content