Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015-2017 (% of respondents) - eMarketer
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Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015-2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB) | Winterberry Group

  • Methodology:

    Data is from the January 2017 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2017: A Snapshot Into the Evolving Role of Audience Insight." 108 digital marketing and media practitioners were surveyed online during December 2016-January 2017. Respondents include marketers (4.6%), marketing services and technology suppliers (50.0%), publishers or media providers (37.0%) and other (8.3%). All respondents were members of the IAB Data and Programmatic councils.

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