Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the January 2017 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2017: A Snapshot Into the Evolving Role of Audience Insight." 108 digital marketing and media practitioners were surveyed online during December 2016-January 2017. Respondents include marketers (4.6%), marketing services and technology suppliers (50.0%), publishers or media providers (37.0%) and other (8.3%). All respondents were members of the IAB Data and Programmatic councils.
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Brand Marketers in Europe and the US Who Believe Walled Gardens Do Not Provide Enough Insight to Make Comparisons with Other Channels/Partners, Spring 2018 (% of respondents)
Brand Marketers in Europe and the US Who Believe Walled Gardens Don't Give Them Enough Inventory Transparency, Spring 2018 (% of respondents)
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Publishers Worry Programmatic Is Hurting Ad Prices
How Advertisers Can Wield Data Exhaust