Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the January 2016 Interactive Advertising Bureau (IAB) Data Center of Excellence and Winterberry Group report titled "The Outlook for Data 2016: A Snapshot Into Digital Media and the Evolving Role of Audience Insight." 120 US digital marketing and media practitioners were surveyed online in December 2015. Respondents identified their professional title/focus as marketers (4%), marketing services and technology suppliers (54%), publishers or media providers (36%) and other (6%).