Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015 & 2016 (% of respondents) - eMarketer

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Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015 & 2016 (% of respondents)

Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015 & 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB) | Winterberry Group

  • Methodology:

    Data is from the January 2016 Interactive Advertising Bureau (IAB) Data Center of Excellence and Winterberry Group report titled "The Outlook for Data 2016: A Snapshot Into Digital Media and the Evolving Role of Audience Insight." 120 US digital marketing and media practitioners were surveyed online in December 2015. Respondents identified their professional title/focus as marketers (4%), marketing services and technology suppliers (54%), publishers or media providers (36%) and other (6%).

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