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(% of respondents)
Acxiom | Criteo | Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) | SG360° | Winterberry Group
Data is from the November 2016 Winterberry Group report titled "From Theory to Practice: A Roadmap to 'Omnichannel' Activation" in partnership with Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) and the support of Acxiom, Criteo and SG360°. More than 100 advertisers, marketers, marketing service providers, publishers and technology developers primarily based in North America were surveyed in-person, online and by phone during August-September 2016. Respondents identified their primary role as agency/data/other marketing service provider (40.9%), developer of technology that supports advertising/marketing/media (9.6%), marketer/advertiser (33.9%), media provider/publisher (3.5%) and other (12.2%). Winterberry Group is a marketing consultancy company. Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) is a community that supports consumer engagement and business value through data-driven marketing. Acxiom is a marketing technology and services company. Criteo is an internet marketing services company. SG360° provides direct marketing and direct mail services.
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