Tablet and Ereader Users and Penetration in France, Q1 2013-Jan 2015 (millions and % of population) - eMarketer
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Tablet and Ereader Users and Penetration in France, Q1 2013-Jan 2015 (millions and % of population)

Chart Profile

  • Measurement:

    (millions and % of population)

  • Data Covered:

  • Source:

    comScore Inc.

  • Methodology:

    Data is from the March 2015 Mobile Marketing Association (MMA) report titled "Le baromètre trimestriel du Marketing Mobile en France - Mars 2015 - 9ème édition et 2ème anniversaire." The report is based on comScore Inc., GfK, Médiamétrie, Orange and 1000mercis Group reports. For the Médiamétrie report titled "Web Observatoire," 5,400 internet users ages 15+ were surveyed each quarter. For the Médiamétrie report titled "Téléphonie & Services Mobiles," 3,000 consumers ages 11+ in France were surveyed via landline or mobile each quarter. Of these, over 2,000 mobile phone users were interviewed during each wave. PC, tablet and smartphone data is drawn from the GfK Consumer Choices report titled "Panels Distributeurs." Data on the number of mobile users and OS market share is based on a three-month average for the period ending January 2015 of the comScore MobiLens panel of respondents ages 13+. Data on SMS marketing emails is from the Orange and Mobile Marketing Association (MMA) report titled "Baromètre de la pression commerciale SMS en France." Figures are for SMS marketing emails received by Orange users who had opted in to receiving brand SMS marketing emails via the network.

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