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eMarketer Chart

TV/Video Format During Which US Internet Users Are Most Likely to Multitask, Sep 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:


  • Methodology:

    Data is from the November 2015 TiVo report titled "2015 Multitasking and Social TV Survey" as cited in press release. 806 US video viewers ages 18+ were surveyed online during September 9-12, 2015. Respondents had viewed video via any device in the past month and were the primary or shared electronics purchaser in their household.

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