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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Netflix User Share Worldwide, US vs. Non-US, 2018 (% of total)
Subscription Over-the-Top (OTT) Video Service User Penetration in China, by Provider, 2018 (% of digital video viewers)
Top 10 Countries, Ranked by Netflix User Penetration, 2018 (% of digital video viewers)
UK Netflix Users and Penetration, 2017-2021 (millions, % change and % of digital video viewers)
Netflix Users and Penetration in France, 2017-2021 (millions, % change and % of digital video viewers)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Younger Baby Boomers as Digital Users: Just How Far Do They Go?
How Technology Is Changing Ad Agency Structures
How Hearst Leverages Voice for a New Kind of Brand Partnership
Live Video Streaming Continues to Gain Steam
The Weekly Listen: Millennial Gender Gap, Dating Videos, and Facebook in Print