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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Types of Virtual Goods/Services that Internet Users in China Plan to Purchase During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Methods Used by Internet Users in Select Countries to Watch TV, April 2017 (% of respondents)
Media Reach Among Urban Consumers in China, by Type, 2016 & 2017 (% of respondents)
Digital Activities in China, 2017 (% of population)
Connected TV Ad Impression Share in China, by Format, Q4 2015-Q2 2017 (% of total)
The Global Media Intelligence Report, 2017
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
Marketing in China: Brands Should Think Web-First When Creating Videos
Marketing in China: Why Programmatic Video Has a Small Share of Digital Video Ad Spending
In China, Social, Mobile to Compete for Olympics Viewers
Marketing in China: No Longer Copycats, Startups Are Now Innovators