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Integral Ad Science
Data is from the January 2019 Integral Ad Science (IAS) report titled "Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019." 912 US digital media professionals were surveyed online during November 15-December 2, 2018. Respondents were from the IAS database.
Do US Agencies and Marketers Think Machine Learning Has Had an Increased Effect on Marketing Effectiveness? (% of respondents, March 2019)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q4 2015-Q4 2018 (% of total ads served by FreeWheel)
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
How Do US Small Businesses Advertise? (% of respondents, by generation, Dec 2018)
On What Digital Media Channels Do Ecommerce Executives in Spain Plan to Spend More in 2019? (% of respondents, Jan 2019)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
It’s Too Risky for Brands to Stay on the Sidelines of Augmented Reality
Advanced TV Is the New Frontier for DSPs
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking