Strategic Risk that Worries Marketing Executives Worldwide the Most, May 2018 (% of respondents) - eMarketer

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Strategic Risk that Worries Marketing Executives Worldwide the Most, May 2018 (% of respondents)

Strategic Risk that Worries Marketing Executives Worldwide the Most, May 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Dentsu Aegis Network

  • Methodology:

    Data is from the July 2018 Dentsu Aegis Network "CMO Survey 2018: How Brands Win in the Digital Economy." 1,000 senior marketers and CMOs worldwide from various industries were surveyed during April-May 2018. Respondents identified their job roles as C-level executive (70%), head of marketing (20%) or VP of marketing (10%) at organizations with number of employees of less than 50 (10%), 51-100 (8%), 101-500 (18%), 501-1,000 (24%), 1,001-2,500 (17%), 2,501-5,000 (10%) or more than 5,000 (12%).

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