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Adweek | Influenster
Data is from the July 2016 Influenster infographic titled "How Women Are Buzzing About the 2016 Summer Olympics in Rio" as cited in Adweek. 3,992 US female internet users ages 19-35 were surveyed online during June 21-28, 2016. Respondents were heavy users of at least 2 social media platforms. Influenster is a network of tastemaker consumers who give opinions on products.
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