Sources of Personal Information that Digital Buyers in North America Are Comfortable Having Brands Use for Personalized Messages, March 2018 (% of respondents) - eMarketer
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Sources of Personal Information that Digital Buyers in North America Are Comfortable Having Brands Use for Personalized Messages, March 2018 (% of respondents)

Sources of Personal Information that Digital Buyers in North America Are Comfortable Having Brands Use for Personalized Messages, March 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Vision Critical

  • Methodology:

    Data is from an April 2018 Vision Critical study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands. Over 1,000 internet users ages 18+ in North America who completed an online purchase within the past 12 months were surveyed online during March 1-5, 2018. Vision Critical provides customer relationship intelligence software.

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