Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the January 2018 Sprout Social report titled "Championing Change in the Age of Social Media." 1,022 US internet users ages 18+ were surveyed online during September 22-25, 2017. Respondents were female (66%) and male (34%). Respondents identified their age as 18-24 (12%), 25-34 (27%), 35-44 (25%), 45-54 (16%), 55-64 (15%) and 65+ (6%). Respondents identified their highest level of education as high school graduate or less (18%), some college or vocational training (27%), associate's degree (11%), bachelor's degree (28%) and advanced degree (16%). Respondents identified their race/ethnicity as Asian (8%), black or African-American (7%), Hispanic or Latino (10%), Native American (1%), Pacific Islander (7%), white or Caucasian (79%) and other (1%). Respondents identified their political views as very liberal (16%), moderately liberal (20%), moderate (37%), moderately conservative (20%) and very conservative (10%). Sprout Social is a social media analytics and monitoring service.
Do US Agencies and Marketers Expect to See a Marketing Spend Increase in 2019? (% of respondents)
Which of the Following Do US Agencies and Marketers Consider to Be Important to Measure? (% of respondents, Dec 2018)
Which Emerging Marketing Channel Will Companies Worldwide Prioritize in 2019? (% of respondents)
What Do Companies Worldwide Think Will Be the Future of Convenience vs. Role of Brand? (% of respondents, Nov 2018)
Is Consumer Trust in Their Brand a Priority in 2019 for Companies Worldwide? (% of respondents)
Direct-to-Consumer Brands 2019: How Digital Natives Are Disrupting Traditional Brands and Retailers
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Enthusiasm Runs High for AI, but Many Are Still on Learning Curve
Marketers Are Ramping Up Data Management Investments