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(% of social spending among campaigns analyzed by Kenshoo)
Data is from the April 2017 Kenshoo infographic titled "Digital Marketing Snapshot Q1 2017." Data is based on 600 billion impressions, 13 billion clicks and $6 billion in advertiser spending across search and social platforms worldwide. Kenshoo has 3,000 clients across 20 vertical industries and 60 countries that advertise on Baidu, Bing, Facebook Audience Network, Google, Yahoo, Yahoo Japan and Yandex ad networks for all device and OS types. Outlier data has been excluded. Kenshoo is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Half of Marketers Want Stricter Viewability Standards
Most Marketers Are Integrating Data Across Their Tech Stacks