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(% of social spending among campaigns analyzed by Kenshoo)
Data is from the April 2017 Kenshoo infographic titled "Digital Marketing Snapshot Q1 2017." Data is based on 600 billion impressions, 13 billion clicks and $6 billion in advertiser spending across search and social platforms worldwide. Kenshoo has 3,000 clients across 20 vertical industries and 60 countries that advertise on Baidu, Bing, Facebook Audience Network, Google, Yahoo, Yahoo Japan and Yandex ad networks for all device and OS types. Outlier data has been excluded. Kenshoo is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
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