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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Top 25 Countries, Ranked by Instagram Share of Social Network Users, 2016-2021 (% of social network users)
Instagram User Penetration in Western Europe, by Country, 2016-2021 (% of social network users)
Instagram Users and Penetration in Denmark, 2016-2021 (millions and % of social network users)
Top 5 Countries, Ranked by Instagram User Penetration, 2017 (% of social network users)
Internet Users in Select Countries Who Think that Social Media Posts from Brands Are Not Relevant to Them, Aug 2017 (% of respondents)
The Global Media Intelligence Report, 2017
Global Social Media StatPack: Platforms, Users and Devices
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
Influencer Marketing and Advertising Can Coexist on Instagram
Mobile Takes Over Social Media in the Nordics