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(billions, % change and % of internet users)
eMarketer
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Top 10 Social Media Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*) CHART PRO
Top 10 Mobile App Categories in China, Ranked by Average Daily Time Spent, Dec 2017 (minutes) CHART PRO
Level of Concern About Select Facebook Privacy and Security Issues Among US Facebook Users, April 2018 (% of respondents) CHART PRO
US Internet Users Who Would Pay for an Ad-Free Version of Facebook, April 2018 (% of respondents) CHART PRO
US Facebook Users Who Are Very Concerned About Invasion of Privacy When Using Facebook, by Demographic, 2011 & 2018 (% of respondents in each group) CHART PRO
Facebook Advertising 2018: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica REPORT PRO
US Social Network Users: eMarketer's Estimates for 2018–2022 REPORT PRO
Why AI’s Marketing Applications Are Narrow INTERVIEW PRO
How Publishers Can Profit from Buying Facebook Traffic INTERVIEW PRO
Data Feed: April 24, 2018 ARTICLE
What’s Next for Facebook? ARTICLE