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(% of population)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
US Internet Users Who Plan to Use Social Media Stories, by Demographic, April 2017 (% of respondents in each group)
US Internet Users Who Have an Account on Select Social Media Platforms, by Demographic, April 2017 (% of respondents)
Preference for Using One or Multiple Social Media Platforms According to US Internet Users, by Demographic, April 2017 (% of respondents)
Preferred Social Media Platform for Live Video Broadcasting According to US Internet Users, by Demographic, April 2017 (% of respondents)
US Internet Users Who Have Clicked on a Facebook Ad in the Past 30 Days, by Age, March 2017 (% of respondents)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
How Jewelry Subscription Service Rocksbox Attracts Older Millennials
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Young Millennials Are All About Snapchat