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(% of respondents)
Data is from the August 2017 Forrester Research "Consumer Technographics North American Youth Survey, 2017 (US)" as cited in company blog. 4,502 US teen internet users ages 12-17 were surveyed online during January 2017.
Devices/Technologies of Which US Parent Internet Users Are Confident They Can Manage* Their Child's Use, Sep 2017 (% of respondents)
Sources of Social Posts/Reviews that Would Influence US Millennial Social Media Users' Purchase Decisions, Oct 2017 (% of respondents)
Channels/Platforms on Which US Social Media Users Believe Brands Are Doing the Best Job at Creating Content that They Want to See, by Generation, Oct 2017 (% of respondents in each group)
US Millennial Internet Users Who Would Be More Willing to Purchase a Product/Service if a Celebrity Endorsed It, Nov 2017 (% of respondents)
US Millennial Internet Users Who Believe Paid Endorsements by Influencers Would Negatively Affect Their Credibility, Nov 2017 (% of respondents)
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