Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Pew Research Center
Data is from the September 2017 Pew Research Center report titled "News Use Across Social Media Platforms 2017." 4,971 US adults ages 18+ from Pew Research Center's American Trends Panel (ATP) were surveyed online during August 8-21, 2017. The margin of sampling error is +/-2.5 percentage points at the 95% confidence level. Respondents are recruited from landline and mobile random-digital-dial surveys and the survey is conducted online; those without internet access are provided a tablet with wireless internet connection.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition