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(% of respondents)
Edison Research | Triton Digital
Data is from the March 2017 Edison Research and Triton Digital report titled "The Infinite Dial 2017." 2,000 US consumers ages 12+ were surveyed via landline and mobile phone during January 5-February 11, 2017. 51% were interviewed via landline and 48% via mobile phone. The survey was conducted in both English and Spanish. Data was weighted to national ages 12+ population figures.
US Millennial* Internet Users Who Attempt to Keep Their Social Media Accounts Anonymous, May 2017 (% of respondents)
US Millennial* Internet Users Who Currently Have/Would Consider Keeping a Fake Social Media Account for Prospective Employers, May 2017 (% of respondents)
Frequency with Which US Millennial Internet Users Use Snapchat, Q1 2016-Q3 2017 (% of respondents)
Frequency with Which US Millennial Internet Users Use Instagram, Q1 2016-Q3 2017 (% of respondents)
US Instagram vs. Snapchat Users, Jan-June 2017 (millions)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
US Social StatPack: Usage and Ad Spending for 2016-2020
For Honda, Social Media In-Stream Ad Success Depends Mostly on Publishers
Southwest Airlines Assess Mid-Roll vs. In-Feed Social Video Ads
College Grads Have Nothing to Hide from Employers on Social Media
Instagram, Snapchat Duel for Millennial Attention