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Data is from the May 2017 Forrester Research "Consumer Technographics North American Youth Survey, 2017 (US)" as cited in company blog. 4,502 US teen internet users ages 12-17 were surveyed online during January 2017.
Channels/Platforms Used by US College Student Internet Users to Consume Media, Oct 2017 (% of respondents)
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
Most Important Mobile Apps Among US Internet Users, by Gender, Q2 2017 (% of respondents in each group)
Change* in Usage of Select Media According to US Teen vs. Millennial Internet Users, March 2017 (% of respondents)
Primary Attitude Toward Video Ad Interruptions in Social Media, TV and Streaming Sites According to US Internet Users, by Age, March 2017 (% of respondents)
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
How Tastemade Works with Brands to Create Millennial-Friendly Videos
What Do Teen Influencers Watch on YouTube?
Most Millennials Have Watched Live Video Online