Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Data is from an October 2017 Open Influence survey conducted by Survata. 514 US internet users ages 13+ who use social media at least once a week and follow celebrities or people they don't personally know on social media were surveyed online during October 16-17, 2017. Respondents were female (63.6%) and male (36.4%). Respondents identified their ages as 13-17 (1.8%), 18-24 (16.9%), 25-34 (19.5%), 35-44 (15.2%), 45-54 (16.5%), 55-64 (15.6%) and 65+ (14.6%). Respondents received no cash compensation for their participation in the survey. Open Influence is an influencer marketing company.
US Internet Users Who Have Purchased a Product After Discovering It on a Brand's Social Media Post, by Age, Aug 2017 (% of respondents in each group)
Factors that Would Influence US Internet Users to Purchase a Product from a Brand's Social Media Channel, Aug 2017 (% of respondents)
Frequency with Which US Social Media Users* Find Useful Product Reviews on Social Media, Nov 2017 (% of respondents)
US Internet Users Who Have Purchased a Product After Discovering It on a Brand's Social Media Post, Aug 2017 (% of respondents)
Primary Content Category that Inspires US Social Media Users* on Social Media, Nov 2017 (% of respondents)
US Social Commerce 2017: Influencing and Driving Sales
10 Key Digital Trends for 2017: Our Predictions for What Will—and Won't—Happen Next Year
On Facebook Messenger, Whole Foods Is All About Restraint
Start Asking 'Who Makes the Buying Decision?' While Planning Influencer Marketing
Facebook Leads Competitors for Last-Click Social Commerce
Social Advertising Isn't Really Driving Conversions