Plans & Pricing
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(millions of € and % change vs. same period of prior year)
Interactive Advertising Bureau Netherlands (IAB Netherlands)
Data is from the July 2015 Interactive Advertising Bureau Netherlands (IAB Netherlands) "IAB Report on Online Advertising Spend - The Netherlands Q1 2015" in conjunction with Deloitte. 33 companies, a representative sample of the market in the Netherlands, shared their data in a questionnaire administered by Deloitte. Additional analysis was used to generate estimates on total ad spending for the market. Data was adjusted for double counting.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos