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(millions of € and % change vs. same period of prior year)
Interactive Advertising Bureau Netherlands (IAB Netherlands)
Data is from the July 2015 Interactive Advertising Bureau Netherlands (IAB Netherlands) "IAB Report on Online Advertising Spend - The Netherlands Q1 2015" in conjunction with Deloitte. 33 companies, a representative sample of the market in the Netherlands, shared their data in a questionnaire administered by Deloitte. Additional analysis was used to generate estimates on total ad spending for the market. Data was adjusted for double counting.