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(% of respondents)
Data is from the February 2016 PricewaterhouseCoopers (PwC) report titled "They Say They Want a Revolution: Total Retail 2016." 22,618 digital buyers ages 18+ worldwide, including 1,000 in the US, were surveyed online during August-September 2015. This survey encompassed 26 countries/regions: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Hong Kong, India, Italy, Japan, Malaysia, Mexico, the Middle East, Poland, Russia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, the UK and the US. Respondents had shopped online at least once in the past year.
Retail Facebook Ad Benchmarks Worldwide: CPM, CPC and CTR, Q4 2015 & Q4 2016 (among impressions analyzed by Nanigans)
Share of Promoted Posts Among Total Facebook Posts by Brands Worldwide, by Vertical, Oct 2016 (% of total)
Average Number of Days per Week that Brands Worldwide Post on Snapchat, by Vertical, Feb & Nov 2016
Instagram Post vs. Interaction Share Among Brands Worldwide, by Vertical, Q3 2016 (% of total)
Usage of Facebook Messenger Among Brands Worldwide, by Vertical, Nov 2016 (% of total)
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