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(% of respondents)
Data is from the February 2016 PricewaterhouseCoopers (PwC) report titled "They Say They Want a Revolution: Total Retail 2016." 22,618 digital buyers ages 18+ worldwide, including 1,000 in the US, were surveyed online during August-September 2015. This survey encompassed 26 countries/regions: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Hong Kong, India, Italy, Japan, Malaysia, Mexico, the Middle East, Poland, Russia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, the UK and the US. Respondents had shopped online at least once in the past year.
Social Media Customer Response Benchmarks for Companies Worldwide, by Industry, Q4 2015-Q4 2016 (among activity tracked by Sprout Social)
Retail Facebook Ad Benchmarks Worldwide: CPM, CPC and CTR, Q4 2015 & Q4 2016 (among impressions analyzed by Nanigans)
Retail/Social Media Sites Where Digital Buyers Worldwide Share Reviews, by Generation, May 2016 (% of respondents in each group)
Share of Brands Worldwide that Have a Snapchat Account, by Vertical, Jan & Sep 2016 (% of total)
Share of Promoted Posts Among Total Facebook Posts by Brands Worldwide, by Vertical, Oct 2016 (% of total)
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