Social Engagement Rate* of US Influencer** Marketing Programs, by Advertiser Category, 2014 (among Burst Media clients) - eMarketer
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Social Engagement Rate* of US Influencer** Marketing Programs, by Advertiser Category, 2014 (among Burst Media clients)

Social Engagement Rate* of US Influencer** Marketing Programs, by Advertiser Category, 2014 (among Burst Media clients)

Chart Profile

  • Measurement:

    (among Burst Media clients)

  • Data Covered:

  • Source:

    RhythmOne

  • Methodology:

    Data is from the March 2015 Burst Media "2014 Influencer Marketing Benchmarks Report" which draws from 48 influencer marketing programs for advertisers across 15 US industry verticals in 2014. The programs used 662 influencers who are defined as independent web publishers and bloggers that have a direct relationship with Burst Media. The number of influencers used in each industry varies. All of the programs included paid media in the form of sponsored blog posts, which include text, images and/or video, and were paired with hand-selected influencers who develop and distribute brand-approved content. In addition, the programs leveraged the influencer's social media presence to amplify reach through social syndication, which may include Facebook posts, Pinterest boards, Instagram videos, Vine videos, Sponsored Tweets and Google+ Hangouts. Influencers are community leaders who foster vibrant online communities and demonstrate accelerated growth, social power, viral distribution, consumer engagement and content expertise. Burst Media is an online media and technology company that connects brands with audiences from 2000+ websites and influencer blogs.

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