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(millions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Top 5 UK Industries, Ranked by TV Ad Spending, 2018 (millions of £ and % change)
Top 3 UK Advertisers, Ranked by TV Ad Spending, 2018 (millions of £)
Traditional Media Ad Spending in France, by Media and Format, 2017 & 2018 (millions of € and % change)
Total Media Ad Spending Share in France, by Industry, 2018 (% of total)
Digital Ad Spending in France, by Format, 2017 & 2018 (millions of € and % change)
Q1 2019 Digital Video Trends: US Video and TV Ad Spending Exceed Expectations
Digital Video Advertising Best Practices 2019: Industry Experts Weigh in on Privacy, Context, Formats and Measurement
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Facebook and Google Control Ever-Greater Portion of UK Ad Market
Reddit to Cross $100 Million in Ad Revenues in 2019