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(% of total mcommerce transactions)
Data is from the July 2015 Criteo report titled "State of Mobile Commerce Q2 2015: Mobile Commerce Trends in France." Findings are based on individual transaction-level data from the Criteo user base of over 3,000 digital retail and travel businesses worldwide with approximately 1.4 billion digital transactions per year representing $160 billion in annual sales. Companies include a mix of pure-play and multichannel retailers. Data analyzed includes browsing and purchasing behavior during January-February 2015 across desktop, smartphone and tablet, which includes Android, iPad and iPhone mobile devices.