Smartphone vs. Tablet Transaction Share Among Digital Retailers in France, Q1 2015 & Q2 2015 (% of total mcommerce transactions) - eMarketer

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Smartphone vs. Tablet Transaction Share Among Digital Retailers in France, Q1 2015 & Q2 2015 (% of total mcommerce transactions)

Smartphone vs. Tablet Transaction Share Among Digital Retailers in France, Q1 2015 & Q2 2015 (% of total mcommerce transactions)

Chart Profile

  • Measurement:

    (% of total mcommerce transactions)

  • Data Covered:

  • Source:

    Criteo

  • Methodology:

    Data is from the July 2015 Criteo report titled "State of Mobile Commerce Q2 2015: Mobile Commerce Trends in France." Findings are based on individual transaction-level data from the Criteo user base of over 3,000 digital retail and travel businesses worldwide with approximately 1.4 billion digital transactions per year representing $160 billion in annual sales. Companies include a mix of pure-play and multichannel retailers. Data analyzed includes browsing and purchasing behavior during January-February 2015 across desktop, smartphone and tablet, which includes Android, iPad and iPhone mobile devices.

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