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(% of total digital video starts and % change)
Data is from the December 2015 Adobe Digital Index "Q3 2015 Digital Video Benchmark Report." Data is based on consumer video viewing during July 2014-September 2015, and comprises aggregated and anonymous data from media and entertainment sites worldwide gathered from Adobe Analytics, Adobe Primetime and Adobe Social. Additional information is from more than 134 billion total digital video starts, 3.6 billion TV Everywhere authentications and 300+ different sites and apps in North America acting as access points for TV Everywhere.
Most Successful Types of Content Used by Creative and Marketing Professionals Worldwide to Meet Their 2017 Marketing Goals (% of respondents)
Average Time Spent per Day with Smartphone Digital Video by UK Adults, 2016-2020 (minutes and % of total time spent)
Top 5 Android vs. iOS Mobile App Categories Worldwide, Ranked by App Store Downloads, Q1 2017 & Q1 2018 (billions)
US Upfront Digital Video Ad Spending, 2016-2019 (billions and % change)
Leading Mobile Entertainment Apps Among Mobile Entertainment App Users in Germany, Ranked by Average Number of App Sessions, March 2018
Ad Spending in Europe 2018: Trust and Transparency Take Center Stage
Q2 2018 Digital Video Trends: Monetization, Audience, Platforms and Content
The Prerequisites for Understanding Engagement
Revealing the Engagement Metrics that Matter Most for Success
Americans Say, 'Bring On the Data Privacy Regulations!'
Crisis Averted: How Marketers View Brand Safety Now