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(% of total digital video starts and % change)
Data is from the December 2015 Adobe Digital Index "Q3 2015 Digital Video Benchmark Report." Data is based on consumer video viewing during July 2014-September 2015, and comprises aggregated and anonymous data from media and entertainment sites worldwide gathered from Adobe Analytics, Adobe Primetime and Adobe Social. Additional information is from more than 134 billion total digital video starts, 3.6 billion TV Everywhere authentications and 300+ different sites and apps in North America acting as access points for TV Everywhere.