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(% of total B2C ecommerce transactions)
Data is from the December 2014 Criteo report titled "State of Mobile Commerce Q4 2014." Findings are based on individual transaction-level data from the Criteo user base of over 3,000 online retail and travel businesses worldwide with approximately 1.1 billion transactions per year. Data analyzed includes browsing and purchasing behavior during October 2014 across desktop, smartphone and tablet.